When you introduce sport to a community is not only aids in the building of core skills such as leadership and team playing at an early age, but it also as the power to unite entire communities through competition and team play. One of the best examples is through the Olympic Movement where we see thousands of competitors come together to compete in sport, with hundreds of thousands of fans joining together to cheer them on. Sport introduces us different cultures and thrives in inclusivity, with volunteers from around the world coming together to build an amazing competition and leaving with newfound friendships and experience of new cultures.

We wanted to ensure our values aligned with the power that sport offers, with the end result spelling sport we believe it does.

#SportAtOurCore